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Fat free is the zeitgeist in everything and now, after nipped buttocks and tummy tucks, chubby cheeks are the latest no-no. by, Correspondent Fat-free faces are the new fad, say city experts who point out that the demand for facial liposuction is rising.

It is no longer just a hot figure that youngsters hanker after. Now, along with the svelte body, they also want an attractive face like Illeana or Kareena Kapoor.

Hyderabad is opting for cosmetic procedures to get rid of double chins and chubby cheeks. These procedures are easily available and cost an affordable Rs 35,000, which has sent many city people looking for the perfect face.

Dr Debraj Shome, cosmetic surgeon at Apollo Hospital, says, “A 21-year-old girl came to me, wanting dimples and a thinner face. She had a round face that she was not too happy about,” he says.